Next generation EMR for reproductive healthcare
BabySentry (BBS) named for the significance of both data and the babies it protects, has
evolved over 15 versions into the leading Assisted Reproductive Technology (ART) management system.
It is a unified EMR platform built with agile, interoperable interfaces that integrate seamlessly with hospital and laboratory information systems, referral networks, third-party applications and national registries. From gamete identification to cryoinventory, from cycle management to realtime KPI analytics, BBS delivers the endtoend digital backbone that elevates compliance, accelerates decisionmaking and reinforces patient safety at every step.
As the digital command center of modern ART clinics, BBS captures, tracks and safeguards
every clinical, lab, embryological and administrative action within a robust, audit ready and
error-resistant architecture. It also enhances each patient’s fertility journey through timely,
intelligent interactions powered by a comprehensive suite of communication tools.
With over two decades of accumulated expertise from worldrenowned clinics, BBS brings a strategic blend of empathy, precision and credibility:
- One global version with continuously evolving business logic shaped by leading ART
references.
Purpose built for fertility care, supporting patients throughout their treatment journey. - A core product with extensive interfaces
Scalable from small practices of five users to multisite enterprises with hundreds of staff. - Robust architecture, paired with rigorous business analysis
Empowering clinics with secure data ownership and full regulatory compliance. - Expert onboarding and comprehensive support
Delivered through structured training and extensive help resources.
Grounded in science and centered on people, BBS supports the full spectrum of ART methods
and patient pathways: autologous, donor-recipient, surrogacy, same sex cycles, trans and non-
binary parents.
BBS v.15 stands uniquely positioned to offer hospitals and clinics the most comprehensive,
resilient and future ready solution available today. Their meticulous attention to detail and experience across multinational markets give them the confidence to deliver the performance,
availability and connectivity required to support your mission critical operations and strategic ambitions.
Learn more at www.babysentry.com or visit their LinkedIn page
